In business and economics some things can seem certain never to change, but there are definitely exceptions, some of which originate in the world of Gotomeeting and web conferencing. To be more specific, it is received wisdom that economic downturns reduce demand and profits across the entire economy. An in-depth study was performed with the help of Gotomeeting in which the effects of the economic dip experienced from 2008 to the present day were evaluated and measured in the online meeting and web conferencing application industry. The study, performed from January to March 2010, examined the profit margins of the major companies involved in the industry. We will not go into explicit details here, but the conclusion of the study clearly stated that the profits all the major web conferencing companies, including Gotomeeting, significantly rose during the entire period of the financial crisis. Potential reasons for this are outlined below:
1. Gotomeeting has the potential to incur significant savings with regard to travel budgets. The companies with international dealings, which have offices all over the globe, realised that they could slash their travel costs with relative ease using Internet meetings instead of sending their employees halfway across the world. Further to this, employee travel time was also saved, meaning that human resource budgets were employed in a more cost-effective manner will stop this was the primary benefit of Gotomeeting reported by the companies in the survey.
2. Additionally, it must be noted that Gotomeeting, despite being constantly upgraded and requiring an active server which are centralised, is extremely inexpensive for Citrix to replicate. The same is true with all software, and the simple fact is that it costs Gotomeeting almost nothing to provide the product to another business while receiving full payments and subscription fees. This business model can only help increase profits, which Citrix can then invest in research and development to ensure that the next update to Gotomeeting is truly state-of-the-art.
Gotomeeting escapes the worst of the downturn
With worldwide demand increasing for the type of online meeting application provided by Citrix Gotomeeting and other providers such as WebEx meetme now and gotowebinar, profit margins can only be expected to increase. This assumes that the cost of producing the programs and applications required does not increase, but there is no conceivable reason why this would ever be the case.
John Sawyer