In culture very few things are natural and this is especially true of Gotomeeting and other Web conferencing applications. The argument in this case is different because in Web conferencing circles, there are more variable concepts than most people like to think, and this is especially true of Gotomeeting. Talk of method as the road to the best version of the facts, especially in the realm of online meetings and Web conferencing, can be misleading and has indeed lead to some serious errors on the conference table. Now it is certainly the case that in all types of online software industries, one constantly meets so-called in-line Web conferencing concepts, by which it is meant that the online conferencing service in question becomes almost institutional to the organisation involved. This phenomena on was studied in some detail in 2008.The study was conducted over six months and 100 online and off-line businesses took part. More detail is included in the department of energy business conference resource section.
Web conferencing has been described as "essential"
In the survey businesses were asked whether their use of Gotomeeting exemplified the classic in-line Web conferencing dilemma. Surprisingly, 38% of businesses questioned claimed that it did indeed exemplify said dilemma. This figure of 38% was unexpected by most analysts who had predicted a figure of 50% or higher with regard to the Gotomeeting program. The analysts had to step back and think hard about why this was the case, and came to the conclusion that Gotomeeting differed from other Web conferencing applications in that it promoted brand loyalty to a startlingly high degree. Competing systems, which incidentally are much less expensive, returned a figure which averaged between 50% and 60%. This finding was even more unexpected because on a case-by-case basis, Gotomeeting and its main competitors differ – with regard to features offered – to a statistically negligible extent.
John Sawyer